What is hidden behind this shade elected pantone color 2023?
Let's find out together!

Concept, time, unconventionality, metaverse

Each color has its own personality that it can be transformed in concept. From it it is possible to draw inspiration to convey an idea, a message or give life to theimage of the own tempo.

This is what happened with Viva Magenta, chosen for its nature non conventional which lends itself well to representing the current digital era, increasingly oriented towards the new shore of metaverso.

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What are the characteristics of Viva Magenta?

The Viva Magenta stands out to some traits unmistakable which make it an extremely unique color. In fact, the enormous enthusiasm and participation that his nomination has aroused are not surprising: signs that demonstrate how much it is the color that is most capable of interpreting the reality of our present.

Let's now see how Viva Magenta stands out.

Primordiality.

Rooted in primitive cultures, it is a tone that invokes the forces of nature and reconnects to the original material.

Energy.

Exuberant, it promotes a joyful and optimistic celebration, galvanizes the spirit and helps build one's inner strength.

Inclusivity.

Courageous and fearless, he stands out for his audacity in knowing how to involve everyone with the same rebellious vitality.

Preciousness.

Produced by the cochineal beetle, it is one of the strongest and brightest natural dyes.

Balance.

In perfect mediation between the warm and cold color spectrum, the nuance of Viva Magenta is a shaded crimson red tone.

Assertiveness.

This shade of carmine does not impose itself with aggression but is approached with velvety elegance and positivity.

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Color your wedding with Viva Magenta!

How to combine Viva Magenta in the creation of a bouquet or in the definition of a perfect floral arrangement? Let's explore the various possibilities together! Be careful, however: not all combinations guarantee harmony and coherence. Choose well and let your eyes guide you!

Viva Magenta and winter color.

Viva Magenta, combined with a winter color, appears colder and more harmonious. Magenta flowers such as dahlia, peony, rose, ranunculus, amaranth or protea can be combined with the purple and bluish shades of freesia, delphinium, agapanthus, hydrangea and hyacinth.

Viva Magenta and autumn color.

Viva Magenta, combined with an autumn color, is warmer but not in harmony. Dahlia, gerbera, tuberose, chrysanthemums, daisy and celosia, in their yellow-orange shades, are the least happy option to combine with a magenta flower.

Viva Magenta and summer color.

Viva Magenta, combined with a summer color, appears colder again and will tend to lighten the color it is paired with. The pink and wisteria petals of roses, hyacinths and hydrangeas will be dressed with greater delicacy thanks to the touch of our pantone colour.

Viva Magenta and spring color.

Viva Magenta, combined with a spring color, is warmer and will also in this case tend to lighten the color next to it. The freshness of ranunculus, phlox, turmeric flower, lysianthus, anemone and amaryllis will become the ideal gift with which to greet the beautiful season.

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